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MEDIA
TRAINING
Stevens
Media Consulting prepares professionals for Television, Webcast, Radio
and Print Interviews in the following areas:
Live
In-Studio
Remote Interviews
Satellite Tours
Interviews for Soundbites or Quotes
Book Tours
Unscheduled Interviews
Whom is this For?
Media Training is requested by leaders in business, medicine, journalism,
law.. the music industry.. authors – essentially by any professional
or spotlighted person who is asked to participate in an interview. It
is also suited to publications wishing to strengthen or reinforce their
media presence through TV/radio interviews or programming.
Description
Since the majority of my work consists of consulting to television journalists,
the Media Training is always sensitive to the current demands of the
business.. as well as to the styles/formats of specific programs. Understanding
the interview process: how to prepare.. how to participate in the planning..
and how to ‘behave’ in the interview- is the best guarantee
of comfort and success.
Television
Media Training is appropriate for first-timers as well as for seasoned
participants. A person’s behavior and the information being shared
often ‘flattens’ in the process of the interview. As a result,
the likelihood of holding an audience.. of being asked back.. or of
providing strong, memorable quotes is dim. On the positive side: an
interview blossoms when a person understands the criteria by which a
successful TV segment is measured.
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