Corporate Video Services
There is no one who understands your business.. Your mission.. And your message better than you.
There is no one to better communicate your sincerity and conviction for what you do- than you.
I don’t believe in the existence of a Do’s and Don’ts video performance primer. I work from theories and principles- many of them my own. On-camera ‘performers’ learn to tumble out their message with a ‘naturalness’ and spontaneity that is perceived as coming from the heart. The result is a fresh, easy style that serves to hook and engage the viewers that the speaker wants to inspire.
I help each person appreciate and harness what works for them- perhaps highlighting it a bit. We’ll tweak or eradicate what doesn’t work. Whether your strength is your personality.. voice.. body language.. personal speaking style- I will coax appealing performances from you in a brief period of time.
Corporate Video
There is no birthright that assures comfort or excellence when speaking directly to a camera. Hence the logical need for oncamera training.
Corporate Video Messages: C level executives, managers and employees are personalizing their information, messages and ideas by presenting them on camera. Whether you are nervous.. awful.. or trying too hard- I’ll get you on your feet easily and quickly. I’m known for my ‘fast work’.
Video Testimonials: Who better to sing the praises of your company than a satisfied client? Give me the specific issues you’d like to address.. and I’ll coach and videotape your client on their site or at my studio.
Video Pitches: Is your company bidding on a project? Perhaps all the protagonists can’t attend the big meeting. Your important missing link can present from the heart- on video. My video team and I will provide a quick turn-around of your edited product.
Oncamera Interviews: My clients stand out and are asked back for subsequent interviews. I shun the (boring and predictable) ‘brief.. concise.. in control.. thank you for having me’ template that so many people believe to be gospel- and embrace a style that has a pulse and momentum. If you’d like to become a go-to recurring contributor- this is what you need to do.
Website Video Contributions: Your options are infinite. Messages from management.. project updates.. thumbnail videos with suggestions, insight, or reactions .. on-camera interviews.. People are more prone to watch a video than to read a page of text.
White Papers on Video: Jumpstart engagement with roundtable discussions.. or with creative short videos spotlighting conclusions or participant testimonials. They can be fun and creative.. or more scholarly. You can view some white paper video excerpts here.
Thought Leadership
Give me material delineating your company’s philosophies and industry expertise- and I’ll break it down into Messaging Points that will be serviceable for video scripts.. presentations and media interviews.
Editing and Coaching for Presentations and Speeches: Success hinges on how you speak.. and on simple and clear content If a speaker’s dialect proves to be distracting or troublesome- my speech pathology background enables me to troubleshoot to help clients morph certain words or sounds. Softer-voiced speakers can learn how to achieve a firmer, better-projected sound.
Why do people need video coaching and presentations coaching from Joanne Stevens?
After 30 years of business I have only grateful clients and only two
complaints:
1) where is my invoice?
2) You didn’t charge us enough- we understand what you’ve done to pull
this off. Please rebill us with an additional $5,000.
"Turning
my MBA class over to Joanne Stevens for 2 weeks was the best alternative to
assigning a much-needed business text that doesn’t exist. Joanne takes
her theories of TV news, leadership, power, communication, and human
behavior- and serves them up to leave us smarter, braver, and savvier about
that roaring animal we call television. If you plan to be a leader in
your field, you’ll line up to buy this book."
“Before
I met Joanne, I was like most print guys who wanted to be on TV. I had lots
of things to say, but they weren't coming out right. Joanne calmed me down,
cleaned me up and showed me how to be myself in front of a camera. She did
something else I still don't understand: She made me sound smarter on
television than I am in real life. I have no idea how she did that. But I
owe her big.” 
“Joanne took a print guy without a clue how to get the most out of
television appearances and taught me how to put a point across. She is fun
to work with, and she delivers results.” 
“Joanne
Stevens is in a whole other league from “media trainers” or “voice coaches.”
When I jumped from reporting at MSNBC to anchoring at CNN, I was comfortable
on-camera but I lacked the authority to carry a show. By understanding how to
convey my passion and knowledge for a subject- my voice and my demeanor
followed suit.” 
“Joanne,
Hello, this is Danica. Powerblock went REALLY well. They were super happy -
the first show was done in 1 hour, second in 40 min, and the third in 30
min. No one knew what to do with the rest of their Saturday! By the way
Spike TV is loving you because of how things are going with me on
cam.........” 
“Joanne
Stevens' unique combination of head and heart is what sets her apart as a
coach for those of us who appear on television. She has command of all the
technical aspects of TV performance – tone, cadence, articulation. But more
than that she is masterful at understanding how broadcasters connect (or
don't) at the level of feeling and emotion. I can't tell you how much she
has helped me in my relatively recent introduction to TV work after years
writing for newspapers. She is the best.” 
